Foundation - Map Market Landscape

Purpose

What is the specific business problem that this solves? How does this align with and advance the vision? And why should we be working on this now?

Livepeer needs to define its core opportunity which can form the foundation of a GTM effort.

Since its launch in 2017, Livepeer’s mission has been to offer the world’s open video infrastructure, building a respected and trusted brand rooted in decentralized video technology enabled by cryptoeconomic primitives.

More recently, Livepeer has expanded into AI through multiple ecosystem initiatives, but without a dedicated GTM effort to unify them around a clear network value proposition. Defining the core opportunity now is necessary to align these efforts, focus resources, and prevent further fragmentation as the ecosystem grows.

Outcome

What does overall success look like in one paragraph? And what are some of the tangible key results that the submissions should focus on?

Success means delivering a detailed market intelligence report which can be used for lead generation.

Building on detailed interviews with prospective customers, the report should equip the Livepeer ecosystem with a clear overview of the market landscape and a breakdown of ideal customer profiles (ICPs) with clear value propositions for each.

All of the work should tee up the core teams behind the Livepeer network’s GTM. For Network ProdEng, the report should provide direction for core requirements and competitor benchmarking. For Livepeer Marketing, it should give clear ICPs to target. For BD, it should provide a pipeline of potential customers and the basis for a sales deck.

Key Metrics To Measure The Outcome Against:

1. Engagement from content pieces published

2. Number of new customer opportunities identified

3. Total number of new customer interviews

4. Leads generated by the report