Drive AI-centric Livepeer Brand

Purpose

Livepeer needs a new meme (realtime? realtime AI?). With Livepeer’s new focus on realtime AI & video, the creation and focus of the Daydream community and product, and the development of new gateway services (Streamplace, Frameworks, Embody), each part of the Livepeer story needs to be coherently weaved together.

The market for video is exploding as it merges with AI. This opportunity is to lead a team dedicated to advancing the Livepeer brand, connecting the network product, token and ecosystem. As both a compute network and specialised video infrastructure, Livepeer needs to communicate its value propositions to new customers and investors.

Outcome

By the end of this 6-month period, Livepeer will have formed its own category and positioned itself as a market leader in providing specialised infrastructure for real-time video and AI. It will have identified its market and have the foundations of a go to market, which can be taken forward in collaboration with other teams.

Some key metrics include:

1. Number of inbound, qualified developer leads

2. Social followers and/or social engagement

3. Discord members increase

4. Discord member engagement