Author: Rich O’Grady, Livepeer Foundation

Funding Mechanism: Livepeer Foundation

Submission URL: Closed

Winning Submission URL: Closed

Claimed By: Livepeer Foundation

Track Progress: Forum, Transformation SPE Release Notes

1. Purpose

Livepeer needs to define its core opportunity which can form the foundation of a GTM effort.

Since its launch in 2017, Livepeer’s mission has been to offer the world’s open video infrastructure, building a respected and trusted brand rooted in decentralized video technology enabled by cryptoeconomic primitives.

More recently, Livepeer has expanded into AI through multiple ecosystem initiatives, but without a dedicated GTM effort to unify them around a clear network value proposition. Defining the core opportunity now is necessary to align these efforts, focus resources, and prevent further fragmentation as the ecosystem grows.

2. Outcome

Success means delivering a detailed market intelligence report which can be used for lead generation.

Building on detailed interviews with prospective customers, the report should equip the Livepeer ecosystem with a clear overview of the market landscape and a breakdown of ideal customer profiles (ICPs) with clear value propositions for each.

All of the work should tee up the core teams behind the Livepeer network’s GTM. For Network ProdEng, the report should provide direction for core requirements and competitor benchmarking. For Livepeer Marketing, it should give clear ICPs to target. For BD, it should provide a pipeline of potential customers and the basis for a sales deck.

Key Metrics To Measure The Outcome Against:

1. Engagement from content pieces published

2. Number of new customer opportunities identified

3. Total number of new customer interviews

4. Leads generated by the report

3. Requirements

• Develop a detailed interviewee list and research questionnaire, with internal sign-off before interviews begin.

• Produce a first draft of the market landscape analysis for internal review and approval.

• Deliver a first draft of the Ideal Customer Profile (ICP) and Customer Value Proposition for internal review and sign-off.

• Conduct interviews with prospective users and partners, with a structured summary of insights.

• Present findings to the community for visibility, transparency, and feedback.

• Compile a database of 50 companies and organisations, including logos, for inclusion in a visualised market map.

• Publish a final report incorporating all research phases, community feedback, and validated insights.